FYV #41 - It’s Not What You Say, It’s How You Say It
Oct 20, 2025Of all the five vocal building blocks—pitch, pace, melody, volume, and tone—tone is the one most often overlooked. Yet it’s also the one that communicates the most: your intent, your sincerity, and the emotional meaning behind your words. In this episode, Kristi unpacks why tone matters so much in the courtroom, how it shapes jurors’ perceptions faster than words, and how you can start using it intentionally to build trust, credibility, and connection.
LISTEN HERE...
In this episode, you’ll learn:
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Why ignoring tone leads to miscommunication and lost juror connection.
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How the brain processes tone before content, shaping instant impressions.
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The difference between harsh, warm, sharp, or flat tones—and how jurors perceive them.
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Why emotional misalignment (fatigue, frustration, or passion tipping into shrillness) undermines your message.
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Practical strategies to check, adjust, and align your tone with your intent.
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How recording yourself, pairing tone with body language, and practicing emotional alignment can transform your courtroom delivery.
Key Takeaway:
Tone isn’t decoration. It’s not optional. It’s one of the most powerful building blocks of your voice because it carries emotion and intent—the very things jurors remember most.
Favorite Moment:
“Tone is about invitation. Your voice should invite jurors to trust you, not encourage them to resist you.”
Links & Resources:
Duke University Professor Aaron Dinin: https://www.facebook.com/share/r/1DAFCs1q9F/?mibextid=wwXIfr
Top 20 Legal Terms to Avoid: https://www.fostervoicestudio.com/top20
Emotional Profiles Guide: https://www.fostervoicestudio.com/opt-in-a73db0af-170f-425d-95d6-dfad8837db8a
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TRANSCRIPT:
Helllooo! Hello Foster Fam! Welcome back to another episode. I hope you're enjoying these weekly visits. If so, please leave a 5-star rating on your podcast app, and, if you're on Apple Podcasts, go ahead and write a brief review. They're both easy to do and they have a huge impact, plus they encourage me. So, if you can, please do both.
As I get myself established in my fall routine, I'm just mindful, or rather, I'm AGAIN mindful about the process of learning new things. If you were listening to the podcast this summer, you got a real treat with my temper tantrum over how hard it is to assimilate knowledge when acquiring knowledge is so fun.
I'm being dramatic. It wasn't exactly a tantrum, but I DID highlight just how frustrating it is when trying to develop a new habit, or learn a new skill, or make progress on a goal.
And, so i was encouraged recently when I saw another post by one of my favorite follows on instagram, the professor at Duke University that teaches the entrepreneur class about failing successfully. I'll put the link in the show notes.
Anyway, he was talking about how the students that experience the most success are the ones that don't quit too soon. So many confuse frustration with failure. You think you're not good at something, so you give up. "Not for me, I guess."
The truth is that you're not bad at it. You just haven't done it long enough to be good yet. You have to LEARN. This is how skill building works. You assimilate the knowledge but then you put in the reps to actually LEARN the skill and eventually gain expertise.
Getting pushback on success isn't your sign to stop; it's the sign that you're about to start learning. I love that. Push through, friends. We're all just learning. Don't give up too soon.
—BREAK—
To develop your vocal skills and expand your communication range, I teach what I call the five vocal building blocks—pitch, pace, melody, volume, and tone. There's no heirarchy. One is not more important than the other. They all work in tandem to allow you access to your full-spectrum voice. BUT...of all of these vocal building blocks, I think tone is the most under-appreciated.
It's tricky, because you spend so much time focusing on what you’re going to say—crafting arguments, building outlines, scripting openings and closings. Because you're so focused on content, it's really easy to overlook how you're going to say it. HOW you're going to deliver your content.
When TONE gets ignored, that’s when miscommunication happens. That’s when jurors misunderstand. That’s when emotional connections fall flat.
So today, we’re going to shine a light on tone. Because when you learn to use it with intention, it becomes one of the most powerful tools you have in the courtroom.
So, what Is Tone? It's this, kind of abstract, nebulous concept. Tone goes beyond the words themselves. Tone is what your voice SOUNDS like. Tone carries emotion. It reflects intent.
Tone is the subtext. It’s the layer underneath the words—the way jurors know whether you’re being sincere, compassionate, sarcastic, angry, or empathetic.
You’ve probably heard the phrase, “It’s not what you say, it’s how you say it.” Well, tone is the “how.”
For example:
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A harsh tone can make you sound combative, even if your words are polite.
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A warm, open tone fosters connection and communicates compassion.
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A bright, sharp tone can be received as aggressive.
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A darker, flat tone might come across as indifferent.
The point is—tone does the heavy lifting of emotional meaning. And if you don’t use it intentionally, it can undermine your words.
Why Tone Matters So Much
Neuroscience tells us that our brains process tone faster than words. The emotional centers of the brain—the amygdala and limbic system—pick up on vocal tone almost instantly, often before the words have even fully registered.
That means your jurors are forming impressions of you and your message not just on content, but on sound.
And here’s the kicker: people may forget your exact words, but they will remember how you made them feel. Maya Angelou is often quoted as saying this—and whether she said it or not, it’s true. Tone is the feeling-carrier.
Think about a time when you had a small misunderstanding with your spouse, your partner, your kid, or even a colleague. Not a blow-up fight, just a miscommunication. If you trace it back, chances are it wasn’t the content of the words that caused the issue—it was the tone. A little too harsh, a little too pointed, not bright enough. Tone can really mess up communication if you're not careful.
The Spectrum of Tone
Tone isn’t one-dimensional. It’s not just “harsh” or “warm.” There’s a whole spectrum—tone colors, tone saturation, tone shifts.
And jurors are picking up on those subtleties. A tone that’s just slightly too sharp can make you sound impatient. A tone that’s overly soft can make you sound uncertain.
That doesn’t mean you have to obsess over every syllable, but it does mean you need to be responsible with tone. Because once jurors perceive you as harsh, cold, or dismissive—even if unintentionally—it’s really hard to repair that impression.
Checking Your Tone in Court
So what does this mean for you as a trial attorney?
It means you need to check in with your emotional state before you speak.
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Are you frustrated with opposing counsel? If you carry that frustration into your tone, jurors may hear combativeness instead of credibility.
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Are you tired? That fatigue can flatten your tone, and jurors may perceive indifference where you actually feel invested.
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Are you passionate? Great—channel it. But if passion tips into shrillness, jurors may interpret it as loss of control instead of conviction.
Tone needs to align with your intent. If your goal is to build trust, your tone should be warm, steady, open. If your goal is to establish authority, your tone can be firm and confident—but not sharp or harsh.
Tone is about invitation. Your voice should invite jurors to trust you, not encourage them to resist you.
Practical Ways to Work With Tone
Here are some ways to start practicing:
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Record Yourself. Don’t just review what you say—listen for how you sound. Do you hear warmth? Connection? Authority? Or do you hear sharpness, flatness, or strain?
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Pair Tone with Body Language. Tone doesn’t work alone; you are in a visual platform. If your words are kind but your body is tense, jurors will pick up on the mismatch. Relax your shoulders, breathe low, and let your physical energy support a grounded tone.
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Practice Emotional Alignment. Before speaking, ask yourself: “What do I want jurors to feel right now?” Then let your tone reflect that intention.
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Experiment with Color. Read a single sentence multiple times in different tones—warm, firm, inviting, sharp. Notice how much the meaning changes, even with the same words. That’s the power of tone.
If you're wanting to really dial this in, I have a free guide to help you craft strategic and responsible emotional profiles—or at least be able to help you understand the spectrum better so you can make intentional choices. The link is in the show notes for you.
Closing
So here’s today’s takeaway: tone is not decoration. It’s not optional. It’s one of the most powerful building blocks of your voice, because it’s the one that communicates emotion and intent.
If you want jurors to follow you, to trust you, to connect with your case—you can’t ignore tone. You have to cultivate it.
So before you open your mouth, pause. Breathe. Check in. Make sure your tone is aligned with your purpose. Because jurors won’t just remember your words. They’ll remember how you made them feel.
Thanks for joining me today, and, as always, if this episode resonated, share it with a colleague, or leave a quick review. It helps other trial attorneys find the show—and start thinking about tone as more than just an afterthought.
Until next time—keep fostering your voice.