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FYV #43 - Rhythm That Sticks: How to Make Your Words Memorable juxtaposition parallel structure patterns rhythm ring the bell rule of threes Nov 03, 2025

Most trial attorneys fall into one of two traps when they speak: they either get stuck in repetitive vocal patterns that lull jurors to sleep… or they avoid rhythm altogether and lose clarity. In this...

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FYV #39 - Why the Brain Craves Patterns, but Needs Novelty attention engagement neuroscience novelty patterns surprise variety Oct 06, 2025

Your delivery in court is about more than words—it’s about how you keep jurors’ brains engaged. Neuroscience tells us the brain loves patterns because they conserve energy. But, once a pattern is pred...

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